« Back to Media Center

The next edition of PIMEX is now in the advanced planning stages, following the successful relocation to the Royal Phuket Marina and the opening of the waterside Exhibition Hall last year. Now part of the Informa Yacht Group, promoters of the world-leading Monaco and Abu Dhabi Yacht Shows, PIMEX returns in 2010 with a new look and a new format.

The 7th show is being moved from its previous December slot to January, when a significant number of the high-end visitors who are looking to invest in the region, as well as existing part-time residents of the island, are in Phuket for Christmas, New Year and beyond.

PIMEX´s marketing effort is now backed by Informa’s vast databases from its diverse portfolio of world-renowned exhibitions in all sorts of sectors, such as property and health, as well as marine. International exhibitors and visitors are set to increase significantly as a result, and the marketing campaign is targeted to attract 100 exhibitors and 5,000 quality visitors over the four days of the show.

Over 70,000 hotel rooms are traditionally fully occupied on the island at that time of year, 30 percent of which in 5-star hotels. Already established as the regional Boat Show of choice from Bangkok to Kuala Lumpur, from Singapore to Hong Kong, the idyllic island setting is a magnet for a weekend of serious buying and relaxing leisure. Add to that the large number of expatriate residents making Phuket their home and you have an ideal base of potential boat buyers.

With the world holding its breath on investment in luxury goods, Asia is widely believed to be the region likely to emerge first from the downturn, and the most promising of markets for continued growth.

The last show hosted more than 80 exhibiting companies and featured 45 yachts in the water - by far the biggest boat show in the region.

PIMEX 2010 will target:
• All regional marine industry players, including boat builders, brokers and charterers
• High-earning Bangkok and Island residents (Thai and expatriate)
• Thailand´s industrial marine market
• Potential buyers from region: Singapore, Kuala Lumpur, Manila, Jakarta, Hong Kong
• Hotel and resort management / buyers
• International visitors on vacation or business in Phuket
• Boat charter operators, agents and clients
• Regional and local yachting, lifestyle and general media

Source: Property Report