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As the PHUKET INTERNATIONAL HOSPITALITY SHOW draws closer, the show programme continues to develop into a compelling reason for the hospitality professionals in the area to descend on the Royal Phuket Marina International Exhibition & Conference Center September 24-26, 2009.

THE TRADE EXHIBITION offers a comprehensive breadth of industry suppliers and customers from the region and includes companies in areas such as Beer, Wine, Industry Associations, Furnishings, Consulting, Education, Food, Kitchenware, Maintenance Services, Media, Technology, Spa Products, Security and Safety.

THE HOSPITALITY SERIES - a three-day series of seminars offers an in-depth and varied range of topics for owners, managers, and senior staff members within the industry. Space is limited, register early!

KEY-NOTE PRESENTATION: Customer Expectation Management
Eric Liebman, Managing Director, IQ Asia
Each time a customer meets one of your staff a "Moment of Truth" exists which defines how that customer will view your company and whether they will return to bring you more business or not. It's difficult for any brand or company - whether a large chain or a standalone property - to deliver a consistent Customer Experience. We will delve into how this interaction is measured and, more importantly, how to implement a program to ensure your customers are getting the service and experience you want them to have, across all customer touch-points, to keep them coming back again and again. Customer Expectation Management will help put your guest in the center of your universe and ultimately improve loyalty, brand development and revenue generation. More…

ENVIRONMENTAL-FOCUS SEMINAR: Responsible Business
Siwapon Laolada, Environmental Officer, Evason Six Senses Resort & Spa
Evason Phuket & Six Senses Spa follows Six Senses Resorts & Spas core purpose is “to create innovative and enlightening experiences that rejuvenates our guest’s love of SLOW LIFE” (Sustainable-Local-Organic-Wholesome Learning-Inspiring-Fun-Experience). SLOW LIFE takes on responsible business practices by redefining experiences of a luxury resort. The market is no longer a niche, but a huge market with affluent and well educated travelers. Through a wide variety of responsible practices the resort is able to improve operational costs, improve average room rate and get a good return on investment. Responsible business practices is not about creating a better image, but about long term business strategy that improves profitability as well as the company’s ecological and carbon footprint. More…

SALES & MARKETING-FOCUSED SEMINAR: Cultivating Brand Equity for Competitive Advantage - Lessons for Hospitality Firms
Gerard Gonzales, Faculty, Cornell-Nanyang Institute of Hospitality Management
Research has shown that strong brands outperform the market on most financial ratios and with less risk. Strong brands constitute as much as 37% of a company's market capitalization. This seminar draws on both research and real-life cases to emphasize the importance of building strong brands. It provides practical strategies on how hospitality firms can gain competitive advantage by (1) cultivating brand equity, (2) avoiding branding pitfalls, and (3) stretching the brand. More…

TECHNOLOGY-FOCUSED SEMINAR: IP Convergent Technology
Mark Kendall, Vice President, Hospitality Financial & Technology Professionals Association - Asia Chapter & Practice Lead of Hospitality and Connected Real Estate Advisory Series, Cisco Systems USA
IP convergence of data, voice and video and how the increasing demand for connectivity has shaped the hospitality industry to be more reliant on technology. More…

TOURISM-FOCUSED SEMINAR: 2009 Phuket Tourism and Market Intelligence Update – Mid-Year Edition
Bill Barnett, Managing Director, C9 Hotelworks & ThePhuketInsider.com
A review of the 2009 figures for the Phuket tourism and hospitality industries. With a focus on first half 2009 figures, forecast for end of the year and market recovery prospects, this presentation will analyze market trends, risk and recovery dynamics on tourism, hotel operating trends and new supply pipeline. More…

ORGANIC-FOCUSED SEMINAR: Organic foods and products: The challenges and constraints for hospitality industry
Vitoon Panyakul, Executive Director, Green Net
Endorsed by the Thai Organic Trade Association
The rise of organic products in recent years has been a topic of discussion among consumers and business worldwide. The mainstreaming of organic foods and products, initially grown out from environmental and health concerns has led to an expansion of organic foods sold in some niche health shops into mainstream supermarkets. The next mainstreaming phase is seeing the organic foods and eco-products moving into the hospitality industries. What are the challenges and constraints for this mainstream? This seminar will explore this issue further. More…

To sign up for these seminars (limited space available) please click here.
The Phuket Culinary Fair is a demonstration forum for suppliers to present their latest and greatest offerings to the market. The Culinary Fare invites talented professionals from the hospitality industry to participate. The Fair will run each day, all day.
• Organic/SLOW LIFE Cocktails
• Superfoods
• Buffalo Mozzarella demonstration
• Molecular Gastronomy: Spherification
Wine Phuket is a forum for industry trends, tastings and product knowledge sessions involving expert sommeliers, suppliers and winemakers.
• Organic & Biodynamic Wines
• Instructional Wine Tasting

For more information on exhibiting and sponsorship opportunities contact Jennifer Drew, +66 (0)80 146 2673, or visit www.phukethospitalityshow.com.

Source: e-newsletter